Pure Content

Look at more stuff. Think about it harder.
3.11.2004
 fruit

harnessing (or choking off) creativity

For those of you with access to Management Today, I urge you to check out Stefan Stern's March 1 report on "How to make creativity contagious." It's central point is this:

Companies may identify fresh thinking as a core value, but this doesn't square with a corporate strategy in which minimising risk is seen as a virtue. How can an organisation adapt its culture to embrace innovation?

Towards the end of the article, there were some sage observations offered:

TWELVE THINGS PEOPLE SAY TO KILL GOOD IDEAS

1: It's too risky/unpredictable. (In the Gold Rush of 1849, people made money through the creative production of commodity shovels, not from stab-in-the-dust exploration.)

2: Best to be a fast follower, not a first mover.

3: It will cannibalise sales of our existing products and services, in which we've made a large investment. You can't just write that off.

4: We haven't got a budget for that/we'll have to cut money from other departments in order to find the funds.

5: Engineering/Human Resources/Legal/Ethics/shareholder activists say it can't or shouldn't be done.

6: We're too big and cumbersome to make the most of this and other ideas. We need to form partnerships with SMEs, government labs and universities, or set up an autonomous unit.

7: We/somebody else did that before and it failed.

8: Our suppliers will never rise to the challenge.

9: The punters are so dumb they will never buy it/will snap up every one we've got.

10: Punters and sales staff will be too slow to grasp how it works. Anyway, they don't need to know that and, apart from a few geeks, aren't usually interested.

11: We need to protect our intellectual property and our brand at all costs: diverting resources into this innovation doesn't help in that.

12: It's impossible to forecast the market for this innovation.


Have you avoided killing ideas today?

EJ in Richmond

3.08.2004
 fruit

Positioning: The battle for your mind

What a cool book! Not being a marketing person by nature - trying hard though - I found this book to be powerful. It talks about our over communicated society and the need to be heard over the din.

Positioning, by Al Ries and Jack Trout with an updated forward by Philip Kotler, Ph. D, teaches (which is why I love it - it teaches) the concept of listening as a customer to get positioned in their brain. It is not about the product, it is about the product in the customer's mind. Cool!

Peace.
Dave Dec
dave@davedec.com


who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

04/27/2003 - 05/03/2003 04/20/2003 - 04/26/2003 04/13/2003 - 04/19/2003 04/06/2003 - 04/12/2003 03/30/2003 - 04/05/2003 03/23/2003 - 03/29/2003 03/16/2003 - 03/22/2003 03/09/2003 - 03/15/2003 03/02/2003 - 03/08/2003 02/23/2003 - 03/01/2003 02/16/2003 - 02/22/2003 02/09/2003 - 02/15/2003 02/02/2003 - 02/08/2003 01/26/2003 - 02/01/2003 01/19/2003 - 01/25/2003 01/12/2003 - 01/18/2003 01/05/2003 - 01/11/2003 12/29/2002 - 01/04/2003 12/22/2002 - 12/28/2002 12/15/2002 - 12/21/2002 12/08/2002 - 12/14/2002 12/01/2002 - 12/07/2002 11/24/2002 - 11/30/2002 11/17/2002 - 11/23/2002 11/10/2002 - 11/16/2002 11/03/2002 - 11/09/2002 10/27/2002 - 11/02/2002 10/20/2002 - 10/26/2002 10/13/2002 - 10/19/2002 10/06/2002 - 10/12/2002 09/29/2002 - 10/05/2002 09/22/2002 - 09/28/2002 09/15/2002 - 09/21/2002 09/08/2002 - 09/14/2002 09/01/2002 - 09/07/2002 08/25/2002 - 08/31/2002 08/18/2002 - 08/24/2002 08/11/2002 - 08/17/2002 08/04/2002 - 08/10/2002 07/28/2002 - 08/03/2002 07/21/2002 - 07/27/2002 07/14/2002 - 07/20/2002 07/07/2002 - 07/13/2002 06/30/2002 - 07/06/2002 06/23/2002 - 06/29/2002 06/16/2002 - 06/22/2002 06/09/2002 - 06/15/2002 06/02/2002 - 06/08/2002 05/26/2002 - 06/01/2002 05/19/2002 - 05/25/2002 05/12/2002 - 05/18/2002 05/05/2002 - 05/11/2002 04/28/2002 - 05/04/2002 04/21/2002 - 04/27/2002 04/14/2002 - 04/20/2002 04/07/2002 - 04/13/2002 03/31/2002 - 04/06/2002 03/24/2002 - 03/30/2002 03/17/2002 - 03/23/2002 03/10/2002 - 03/16/2002 03/03/2002 - 03/09/2002 02/24/2002 - 03/02/2002 02/17/2002 - 02/23/2002 current

see our neighbors
Comments by: YACCS