Pure Content

Look at more stuff. Think about it harder.
1.15.2004
 fruit

'Healthier' Food

Hey, did I just coin a new phrase? Not Health Food, Healthier Food. From McDonald's, Burger King, and Wendy's selling salads to Kentucky Fried Chicken's new campaign about the health benefits of Fried Chicken. Now the best - Snickers makes an energy bar Marathon So, I will eat my Snickers bar while I jog to Wendy's for a double classic - biggie size of course - and choke it all down with a diet coke. Anyway, I am impressed with the efforts of the traditional fast foods grabbing a piece of the health food markets. Heck, up here in Vermont we have an author, Rowan Jacobsen, who wrote a book, "Chocolate Unwrapped; The Surprising Health Benefits of America's Favorite Passion." Ah, desert!

Peace.
Dave Dec

1.14.2004
 fruit

hey, what is that buzz? a vibrating razor?

In an echo of the super-secret but way-hyped launch of the Segway (remember IT?), Gillette will be announcing the launch of a new product--some new product--tomorrow. The way they've built the hype is pure artistry, from the clear green plastic invitations to the super-secret development process to the unveiling at the Mandarin Oriental Hotel tomorrow to the speculation in the press.

My hat's off to 'em.

EJ in Richmond

p.t. Happy New Year, everybody!

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

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Comments by: YACCS