Pure Content

Look at more stuff. Think about it harder.
9.29.2003
 fruit

Jonathan Rehm-applicant for fall internship at Play

I've read an article from Fortune Magazine called "Tree Huggers, Soy Lovers, and Profits" by Marc Gunther. It tells the story of Paul Tebo, a chemical engineer who is now corporate vice president for safety, health, and environment, at DuPont. In the past Tebo ran DuPont's petrochemicals division, the portion of the company responsible for labling DuPont as America's worst polluter. However, DuPont's case today is much different, in large part thanks to Tebo. The focus of this article is an innovative idea called sustainable growth, which deals with an economy that produces profits while befitting the environment simultaneously. For DuPont it has gone beyond reducing waste and pollution and has crossed over boundaries in an attempt to have a successful plant that will never deplete natural resources. This idea has been imagined and spoken of for years, but for the first time someone is actually living up to the challenge. This company has finally found a way to be profitable and safe. While its hard to determine how successful DuPont will be, I admire them for making such a bold statement. Tebo believes it is the business' corporate responsibility to help protect the planet. Sustainable growth is all about this responsibility and the ability to follow through with commitments. DuPont has set the benchmark for the future, its time to sit back and see who follows them. I truly hope this innovative idea is a success because the possibilities it opens up are vast. For anyone interested in this article about changing the face of chemical engineering it can be found in the June 9 edition of Fortune.

 fruit

I recently read an article in the September edition of Fast Company about Les Schwab Tires, a company that goes above and beyond in customer service. The article is titled "Four Tires, Free Beef" because customers get a package of steaks complimentary with their new tires during “free beef month.” This is just a small example of how generous the company is to their customers. Unlike most tire repair shops, mechanics are trained to treat their customers as if they were family members. Also, the company replaces so many flat tires for free that it loses $10 million a year on this expense. Such hospitable service keeps customer retention very high. Satisfied customers have developed a cult following with the tire company. Customer loyalty is proven with their estimated $1 billion in revenue. The service that Les Schwab provides to his customers is a testament that kindness is rewarded with allegiance to a company.

-Boris Sharapan, Play internship applicant.


 fruit

My Name is Bradley Oswald I am a Junior at the University of Richmond Applying for the Fall Internship at Play. I recently read "Failure is Glorious" from Fast Company.

The article focuses on the importance of learning from your failures. The basic premise of the article allows the reader to understand that through failure you can innovate and change an industry. Through failure you can develop and create new more unique products that can create market growth and share. This is an extremely interesting article that focuses on a fundamental business practice: innovation. Companies need to constantly innovate in order to continue to do business in our fast paced economy.

The article talks about walking a fine line between the "possible" and the "not possible." Walking this line forces companies to constantly be on there toes; in order to adapt and change to a certain business market. While walking this fine line, failure is not a problem so long as you learn from the "not possibles" (failures) and turn them into "possibles." This is essential to innovation for a company. If a company can transform their failures to success...Then a company is extremely innovative and adaptive.

I recommend you take a look at this article. Its short, sweet, and to the point. It provides a wealth of information that all businesses should have.

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

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stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

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Comments by: YACCS