Pure Content

Look at more stuff. Think about it harder.
8.18.2003
 fruit

A recent post at The House of Innovation by David Berkowitz shares insight into a PHISHY approach to creativity. Phish has made its mark as an improvisational band that moves with the moment. As with any good improv they have talent and a focused mission. They've embraced the online music sharing debate with open arms and encouragement. At a recent concert in Maine the band provided access to Apple computers and the ability for any fan with an iPod to download special tracks of music. Combining wireless technologies with internet basics the band was able to overcome a problem with radio transmissions in a novel way. Improv. Improvisation is a unique skillset and flexible structure with an attitude that says 'yeah, that'll work'. Talented people working a flexible process with an attitude focused towards finding a way that will work. What examples do you have?

 fruit

Serious Play

Genrich Altshuller, the mind behind the Russian Theory of Inventive Problem Solving (TRIZ - pronounce "treez"), discovered and developed a concept of 'contradictions' that is inherent in inventions. Many inventions are brought about due to the desire for a contradiction. A tire needs to be both hard and soft - sticky and smooth, we want high performance with low energy, mpeg4 is having a file that is both large and small. Serious Play. Legos. The department of executive discovery (what a name!!!!) at LEGOS has engaged the contradiction of being serious and playing through a discover process the call SERIOUS PLAY. Apparently a contradiction the concept of being serious and playing at the same time is a hallmark of many creative programs... (think bouncing red ball). From elementary school to executive development and federal agencies playing is serious business. Contradictions...a great start for creative inspiration. I think I'll go make me a hot bowl of icecream.

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

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see our neighbors
Comments by: YACCS