Pure Content

Look at more stuff. Think about it harder.
8.15.2003
 fruit

Ran across this article updating the goings-on of Richard Florida's Rise of a Creative Class concept, this time in Tampa Bay. Marketing bigwig Deanne Roberts plugged the book at a recent meeting of the Ybor City Chamber of Commerce:

Roberts defined creative communities as ones that have nightlife, outdoor recreation, historical significance and unique places to eat and shop. More food for thought: Areas need a thick job market where people have plenty of options in their fields. Cities also must welcome international brethren who want to establish roots here and start businesses.

The most attractive cities cater to 24- to 35-year-olds, the "workhorses" and "show horses," who log long hours and have the latest skills. And don't ignore the bachelors, gays and single working parents, warns Florida, a professor at Carnegie Mellon University in Pittsburgh. The Leave it to Beaver days are over. Not everyone is married with kids.

Here's fodder for employers. Florida says the creative class worries less about money and instead prefers a challenging work place where they can make a difference and won't get bored. He advises supervisors to tell their often-tattooed employees: Go play in a rock band at night, and if you're a little hung over the next day come in at 10 a.m.

Wow.


But cooler than that is the fact that Roberts and some other Florida disciples have put together a group, Creative Tampa Bay Inc, specifically promoting the creative class concept for Tampa ("to help make the area more appealing to people who think for a living"), and their site went live today:

http://www.creativetampabay.com/

How 'bout it, Richmond?

--Eric at UR

8.14.2003
 fruit

I Miss Pure Content

My, this blog has been relatively quiet. I've missed Charlie and the gang's frequent contributions. This post is rather self-serving, but Play and Pure Content have been long-time supporters of Fast Company and my personal blog, Media Diet. So I thought the Purely Contented might be interested in Fast Company's new staff blog, FC Now. It's only about a week old, but we're having a lot of fun with it. Let us know what you think! -- Heath

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

04/27/2003 - 05/03/2003 04/20/2003 - 04/26/2003 04/13/2003 - 04/19/2003 04/06/2003 - 04/12/2003 03/30/2003 - 04/05/2003 03/23/2003 - 03/29/2003 03/16/2003 - 03/22/2003 03/09/2003 - 03/15/2003 03/02/2003 - 03/08/2003 02/23/2003 - 03/01/2003 02/16/2003 - 02/22/2003 02/09/2003 - 02/15/2003 02/02/2003 - 02/08/2003 01/26/2003 - 02/01/2003 01/19/2003 - 01/25/2003 01/12/2003 - 01/18/2003 01/05/2003 - 01/11/2003 12/29/2002 - 01/04/2003 12/22/2002 - 12/28/2002 12/15/2002 - 12/21/2002 12/08/2002 - 12/14/2002 12/01/2002 - 12/07/2002 11/24/2002 - 11/30/2002 11/17/2002 - 11/23/2002 11/10/2002 - 11/16/2002 11/03/2002 - 11/09/2002 10/27/2002 - 11/02/2002 10/20/2002 - 10/26/2002 10/13/2002 - 10/19/2002 10/06/2002 - 10/12/2002 09/29/2002 - 10/05/2002 09/22/2002 - 09/28/2002 09/15/2002 - 09/21/2002 09/08/2002 - 09/14/2002 09/01/2002 - 09/07/2002 08/25/2002 - 08/31/2002 08/18/2002 - 08/24/2002 08/11/2002 - 08/17/2002 08/04/2002 - 08/10/2002 07/28/2002 - 08/03/2002 07/21/2002 - 07/27/2002 07/14/2002 - 07/20/2002 07/07/2002 - 07/13/2002 06/30/2002 - 07/06/2002 06/23/2002 - 06/29/2002 06/16/2002 - 06/22/2002 06/09/2002 - 06/15/2002 06/02/2002 - 06/08/2002 05/26/2002 - 06/01/2002 05/19/2002 - 05/25/2002 05/12/2002 - 05/18/2002 05/05/2002 - 05/11/2002 04/28/2002 - 05/04/2002 04/21/2002 - 04/27/2002 04/14/2002 - 04/20/2002 04/07/2002 - 04/13/2002 03/31/2002 - 04/06/2002 03/24/2002 - 03/30/2002 03/17/2002 - 03/23/2002 03/10/2002 - 03/16/2002 03/03/2002 - 03/09/2002 02/24/2002 - 03/02/2002 02/17/2002 - 02/23/2002 current

see our neighbors
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