Pure Content

Look at more stuff. Think about it harder.

After a night on the town with a new friend at the Cajan Rastafarian place where they have great burgers... the next thing I knew I was waking up from the comfort of my couch. Didn't remember much from the night at hand except for a few life lessons learned after 4 days of Play and 3 days of Dale. The lesson as taught by Dale was "The 100 point rule." You can judge for yourself where you fall, but if you're going to be any use to me you have to be above 100. Judge yourself... are you 70/30 ...looks/personality. 50/50? The other rule I already knew: don't show your best moves untill money is put down on the pool table. But for the adventurous pool player, here's a link: http://www.davew.orcon.net.nz/index.html Check out the elliptical pool.

- Dan Myers


Creativity Quote of the Day

Our creations are not separate from us. We create as the expression of who we are, and as a way to discover who we are and what we think we know.
Carol S. Pearson 1991

Nathan Skreslet aka The Quotemeister


In the eyes of a child

Brief insight a la Charlie Park. I participated in the Play creativity training the past two days (had a great time!) and in the midst of getting caught up in consultant speak (using jargon, etc.) to describe something, Charlie asked, "ok. If you were to say what you just said to a kindergarten class, what would you say?" Suddenly, I was blank!

How many times do we get caught up in mumbo jumbo to sound impressive or up-to-date on the lingo, that it becomes part of our vocabulary?! What if we spoke about business the way we would speak to a kindergartener? How trivial would some of our "problems" seem, and what would be the kindergartener's answer or solution to your problem? Interesting way to think about business differently.

Sarah Eppink :o)


Creativity Quote of the Day

The supreme paradox of all thought is the attempt to discover something that thought cannot think.
Soren Kierkegaard 1992

Nathan Skreslet aka The Quotemeister


No. 10
Golfer: "Think I'm going to drown myself in the lake."
Caddy: "Think you can keep your head down that long?"

No. 9
Golfer: "I'd move heaven and earth to break 100 on this course."
Caddy: "Try heaven, you've already moved most of the earth."

No. 8
Golfer: "Do you think my game is improving?"
Caddy: "Yes sir, you miss the ball much closer now."

No. 7
Golfer: "Do you think I can get there with a 5 iron?"
Caddy: "Eventually."

No. 6
Golfer: "You've got to be the worst caddy in the world."
Caddy: "I don't think so sir. That would be too much of a coincidence."

No. 5
Golfer: "Please stop checking your watch all the time. It's too much of a distraction."
Caddy: "It's not a watch—it's a compass."

No. 4
Golfer: "How do you like my game?"
Caddy: "Very good, sir, but personally, I prefer golf."

No. 3
Golfer: "Do you think it's a sin to play on Sunday?"
Caddy: "The way you play, sir, it's a sin on any day."

No. 2
Golfer: "This is the worst course I've ever played on."
Caddy: "This isn't the golf course. We left that an hour ago."

… and the No.1 best caddy comment:

Golfer: "That can't be my ball, it's too old."
Caddy: "It's been a long time since we teed off, sir."

- Dan Myers


Creativity Quote of the Day

Excellence is doing conventional things in unconventional ways.
Booker T. Washington 1994

Nathan Skreslet aka The Quotemeister
Who has been sick recently, hence no quotes


Creativity Quote of the Day

"Excellence is to do a common thing in an uncommon way."
Booker T. Washington 1994

Nathan A. Skreslet aka The Quotemeister
who was sick yesterday, hence no quote


how to work with a designer

Good piece, via Signal vs. Noise: How to (and not to) work with a designer. It outlines 12 core points, including:
1) Choose your designer carefully.
2) Leave your preconceived notions at the door.
3) Tell your designer what you want to say rather than how you want it to look.
4) Be clear about specific features you need.
5) Do your research and be specific about your needs.
6) Make sure your message and content are clear.
7) Design for your customer ...
8) Have good reasons for your preferences.
9) Don’t design by committee.
10) Don’t tell your designer how to design.
11) You can’t please all the people all the time.
12) Trust your designer.

We have a great relationship with CuriousAnt. If you're looking for solid design skills and dynamite strategic thinking, give 'em a call.


library hotel

Most library users know the general structure of Melvil Dewey's decimal classification. First published in 1876, the Dewey Decimal Classification (DDC) divides knowledge into ten main classes, with further subdivisions. More than 200,000 libraries in 135 countries use the DDC to organize their book collections. Its simple and logical framework is based on the principle of decimal fractions as class marks, which are expandable to make further subdivisions.

The Library Hotel in New York City is the first hotel ever to offer its guest over 6,000 volumes organized throughout the hotel by the DDC. Each of the 10 guestrooms floors honors one of the 10 categories of the DDC and each of the 60 rooms is uniquely adorned with a collection of books and art exploring a distinctive topic within the category or floor it belongs to.

Technically, I think that should be "to which it belongs," but I like the concept of the hotel so much, I'll let it slide.

What a great idea, though. I bet I could assign bloggers with their appointed rooms. For example, look at the sidebar. We've got Ben Domenech, who would probably like room 300.002, Social Sciences, Political Science. Steve from Creative Generalist would be in 1000.003, General Knowledge, Encyclopedias. Heath Row would be down the hall from Steve, in 1000.006, General Knowledge, New Media.

It's a cool concept. And they have an "Erotica Package," but you'll have to explore that one on your own. Here's the Library Hotel's website.


how do you define yourself?

Two artists (well ... a photographer and a stylist) based in Rotterdam, Ari Versluis and Ellie Uyttenbroek, have created a series of photographs of members of various subcultures. From their site: "By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people's attempts to distinguish themselves from others by assuming a group identity."

For example:

To see the full collection, click here: exactitudes.com


"Throughout the ages, man has pondered the question, 'How much is inside?'"
So claims a web site called, logically enough, How Much Is Inside.

- Dan Myers


Creativity Quote of the Day

"Don't associate the ability to create new solutions only with persons of great genius. Creative and inventive abilities are present in all people, to varying degrees ... All normal human beings by sheer virtue of being human, have the inborn skill to be creative and inventive."

Derm Barrett 1998

Nathan A. Skreslet

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)


go go gadget google:

stuck in an airport

A Pattern Language

Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

The Little Prince

Wittgenstein's Poker

The Dancing Wu Li Masters

The Tipping Point

new to you

04/27/2003 - 05/03/2003 04/20/2003 - 04/26/2003 04/13/2003 - 04/19/2003 04/06/2003 - 04/12/2003 03/30/2003 - 04/05/2003 03/23/2003 - 03/29/2003 03/16/2003 - 03/22/2003 03/09/2003 - 03/15/2003 03/02/2003 - 03/08/2003 02/23/2003 - 03/01/2003 02/16/2003 - 02/22/2003 02/09/2003 - 02/15/2003 02/02/2003 - 02/08/2003 01/26/2003 - 02/01/2003 01/19/2003 - 01/25/2003 01/12/2003 - 01/18/2003 01/05/2003 - 01/11/2003 12/29/2002 - 01/04/2003 12/22/2002 - 12/28/2002 12/15/2002 - 12/21/2002 12/08/2002 - 12/14/2002 12/01/2002 - 12/07/2002 11/24/2002 - 11/30/2002 11/17/2002 - 11/23/2002 11/10/2002 - 11/16/2002 11/03/2002 - 11/09/2002 10/27/2002 - 11/02/2002 10/20/2002 - 10/26/2002 10/13/2002 - 10/19/2002 10/06/2002 - 10/12/2002 09/29/2002 - 10/05/2002 09/22/2002 - 09/28/2002 09/15/2002 - 09/21/2002 09/08/2002 - 09/14/2002 09/01/2002 - 09/07/2002 08/25/2002 - 08/31/2002 08/18/2002 - 08/24/2002 08/11/2002 - 08/17/2002 08/04/2002 - 08/10/2002 07/28/2002 - 08/03/2002 07/21/2002 - 07/27/2002 07/14/2002 - 07/20/2002 07/07/2002 - 07/13/2002 06/30/2002 - 07/06/2002 06/23/2002 - 06/29/2002 06/16/2002 - 06/22/2002 06/09/2002 - 06/15/2002 06/02/2002 - 06/08/2002 05/26/2002 - 06/01/2002 05/19/2002 - 05/25/2002 05/12/2002 - 05/18/2002 05/05/2002 - 05/11/2002 04/28/2002 - 05/04/2002 04/21/2002 - 04/27/2002 04/14/2002 - 04/20/2002 04/07/2002 - 04/13/2002 03/31/2002 - 04/06/2002 03/24/2002 - 03/30/2002 03/17/2002 - 03/23/2002 03/10/2002 - 03/16/2002 03/03/2002 - 03/09/2002 02/24/2002 - 03/02/2002 02/17/2002 - 02/23/2002 current

see our neighbors
Comments by: YACCS