Pure Content

Look at more stuff. Think about it harder.
5.21.2003
 Brad

what can green do for you?

UPS is in the process of rolling out a new zero-emissions fuel cell fleet of delivery trucks. Kudos to the world's largest package delivery company for taking the lead on this, and for raising the bar. I know there have been some setbacks in the personal market for fuel cell and hybrid cars, but I think market-driven companies will be playing on a different field, and I think this could have some good long-lasting effects.

The deployment of the zero-emission vehicles, in two different sizes, will begin late this year and continue in 2004 and will be the first use of fuel cell technology in a commercial delivery fleet in North America. ... “It’s time to deploy this technology in a commercial fleet and learn exactly what’s needed to make it broadly available,” said Tom Weidemeyer, chief operating officer of UPS and president of UPS Airlines. “These vehicles are going to be rolling laboratories. Environmental improvements like this and the needs of business are not incompatible.”


Click here to see their press release

Thanks to Justin for the heads up.

5.20.2003
 fruit

Invention at Play

The Lemelson Center for the Study of Invention and Innovation has developed an exhibit (housed at the Smithsonian) that illustrates the similarities between a child and an adult's creative processes, particularly those characteristics linked to innovators in science and technology. "The Invention Playhouse" component of this interactive exhibit engages visitors in a way that helps them realize their own creative ability.

According to the Lemelson Center, "Social play teaches us how to share and take turns, how to communicate, and how to behave in groups or on teams. Testing and discussing ideas with others can enhance individual creative abilities and provide more options when solving a problem." Hmmm.. sharing, taking turns, communicating, and behavior... all these are derivatives of playing?! It's unfortunate that some of us, as adults, forget how to play, or take the act of playing for granted.

So, the next time you need a good idea or two, or just need to escape, throw around a red rubber ball. :o)


Check out the exhibit information at http://www.si.edu/lemelson/centerpieces/iap/iapexhibit.pdf

And check out the Lemelson Center at http://www.inventionatplay.org/


By the way, my name is Sarah, and I'll be interning here at Play for the summer... let's play!

 fruit

Your Authentic Swing

Steven Pressfield, author of Last of the Amazons, Tides of War, and my favorite The Legend of Bagger Vance, wrote a great book titled, "War of Art: Winning the Inner Creative Battle" (quite a play on words from the SunTzu Art of War). This is one of the greatest creativity books I've ever read. Right up there with Orbiting the Giant Hairball by Gordon MacKenzie. Mr. Pressfield talks about creativity and its worst enemy: Resistance. Please get this book. I have read it many times and refer to it whenever I can't get my ass into the chair to write.
Peace.
Dave Dec

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

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see our neighbors
Comments by: YACCS