Pure Content

Look at more stuff. Think about it harder.
4.18.2003
 Brad

catching up

So many things have been going on around here. It's kept me away from posting, but there's a ton of great stuff that we've come across in the last week. The first is an incredible advertisement for Honda. If you haven't seen it, check it out. Mix a bit of Rube Goldberg, the boardgame Mouse Trap, and director Peter Fischli with a cannibalized Honda Accord, and you end up with an incredibly complex and intricate chain of action, detailing the parts and pieces of Honda's new Accord. It's beautiful (the ad, that is). W+K, the ad agency that created it, didn't use any computer graphics, and it took them 606 takes. SIX HUNDRED AND SIX. I think they've done an incredible job with it. What patient, patient men and women. Wow.

To read an article on the making of the commercial, click here: Lights! Camera! Retake!.

(thanks to MeFi)

4.15.2003
 Brad

question

This is just a quick question, before I go home for the night. I was thinking about P2P and file-sharing networks, and about how people create — in essence — personal libraries online, where other people can access their music, movies, and ... well ... music and movies is about it. Record companies and Movie companies are upset about file sharing because it cuts them out of the deal: they don't get any of the royalties. But at my local (public) library, there are hundreds of movies and CDs that can be borrowed for free. I can check them out, watch them, and then return them to the library, and it's all legit. That was how I learned about a good number of bands when I was in high school, and how I fell in love with the soundtrack to Les Mis. So why is it that public (and private, if you count universities) libraries are fine, where online personal "libraries" are not? Record companies and Movie companies don't receive royalties off of the CDs and movies loaned out by the library, and the library doesn't even have to pay a one-time purchase fee. All of the movies and CDs are donated. Anybody care to hazard a guess?

In other words, is there a niche market out there for a "virtual library" ... with a nominal one-time "membership fee" and subsequent free access to movies, music, and books? You get it for two weeks, and then you return it? Wheels are spinning ...

4.14.2003
 fruit

Cool Articles...from an in-flight magazine
I first must say this is not an endorsement for Continental. In fact, I wish not to use them again after this current luggage fiasco. None the less, the saving grace is their in-flight magazine. Two articles hit me especially interesting. First, an article by Alison Stein Wellner titled, "Look Who's Watching." It's about Microsoft and their use of anthropologist t study how travelers and others use technology - the job title is ethnographer. The second article is about the creative suites in hotels. Written by David Jones titled, "Be Their Guest." I know it has been discussed here and Andy has been involved, but I wanted to share this article as it seems to be a growing trend. I would provide a link to the magazine, but like their baggage service, none can be found :-)
Peace.
Dave Dec


4.13.2003
 fruit

For what it's worth, and since most organizational creative endeavors are done in the form of projects, readers of this page might be interested in a weblog-based collaboration with two other folks on the subject of Project Management. We're writing a five-part (actuall 15-part, given there are three of us) series on PM and constraints that have to be faced in day-to-day project work. From 4/13 to 4/17, we'll be posting individual, but related, entries in our weblogs, and hope to engender others's responses in comments. Go to any of the following weblogs to see what I'm talking about.

Reforming Project Management

Learning About Lean (construction)

Focused Performance Weblog (mine)

Check out this little experiment of ours if you're interested in a different spin on PM.



who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

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see our neighbors
Comments by: YACCS