Sometimes in the past I posted some comments on Google´s great usability, their incredible tools and of course it's incredible transforming logo.
It seems those attributes are enough to make Google, The Brand of the Year Worldwide according to Interbrand research published at brandchannel.com.
This is real interesting, how ubiquitous Google brand can be, based almost solely in a extremely useful service and a very smart research.
So a little under a year ago, I posted a link to an article I found at Relevant Magazine and I posted to it. Looking through my referral logs, I found someone linking to me, who ended up being the author of the piece in the magazine. Although I had given credit to the magazine, I didn't attribute it to him directly (I thought it was a staff piece). Anyway, the author was Bobby Kim, and it was printed in the online (now online and offline) Relevant Magazine. If you like his work, you might consider acquiring i.am.relevant, a book which Bobby co-authored, and which was printed by Relevant Books, the same people behind The Gospel According to Tony Soprano and the spiritual biographies of U2 and Bob Dylan. Just wanted to make sure there were no misunderstandings.
Anyway, here's the original post:
The trend gurus also recently opened the much-talked about Alife Rivington Club. Description: A random door in the side of a building. No address, no signs, middle of nowhere. There’s a video camera that you look into. If they like what you’re wearing, the door pops open, you amble down a tortuous corridor and find yourself in a fully-furnished secret society meeting room for shoe-heads. Velvet couches, hushed tones and vintage Nikes, Adidas, etc. are encased in museum-like displays. Close mouth and wipe drool from chin.
Not only is Alife the coolest store in the universe, they run their own shoe line under the Ritefoot moniker. Last year, their designs were composed of Vans slip-on knockoffs with pastel argyle patterns. Simple enough, but NYC ate them up like Ray’s sundried-tomato pizza, satisfying the hunger for urban, street-cred shoes that could hold their own in the ruthless SoHo district. Their newest line is set to release in the next months and can be peeped at alifenyc.com."
from Relevant Magazine
There you go.
10,000 years (peace is now)
If you had 70,000 metric tons of nuclear waste, and you had a deserted mountain in which to put it, and you wanted to keep people away, what would you do to dissuade people from tampering with the nuclear waste? What if you wanted to dissuade tampering for the next 10,000 years?
It's a tall order, but it's exactly what scientists at Yucca Mountain in Nevada are grappling with. " 'How do you possibly communicate with people 10,000 years from now?' asks Wendell Weart, who, as a senior scientist at the Sandia National Laboratories in the early 1990s, oversaw several panels of experts convened to do just that. 'You can almost be certain someone will drill into it with something. It's human nature.' "
The scientists and planners are looking at a number of options and scenarios, like "Earthen berms surrounding the site; large, scattered monuments showing warnings in pictograms and many languages; information centers above and below ground; buried magnets and metal objects to provide a "signature" for magnetic and radar detection; and repository archives dispersed around the world."
The Wall Street Journal has an article on this challenge, as well as some of the discussions surrounding it. Check it out: Early Warning: How to Alert Earthlings of Yucca's Waste (Scientists Devote Much Thought to Telling People in Year 12,000 to Avoid Nuclear Dump).
Thanks to DJ Gazpacho.
Cross-branding is nothing new. Like the TREK series of VWs, or the suite of Eddie Bauer SUVs made by Ford. Here's a cross-branded match that I don't totally understand, aside from the fact that they're both red and they both fit in your pocket.
Nextel has branded one of its cellphones with the look and feel of the Victorinox (Swiss Army) Knife. If you're interested, check it out. I have to say, though, it's a bit of a disconnect for me.
imagination at work
I've enjoyed GE's new ad campaign, Imagination at Work. I think they ramped up their advertising, as I saw a Flash ad online yesterday, followed by a print ad in my latest copy of Popular Science. They've done a good job of getting the message out that GE is a place of innovation and ideas, and they speak to different elements of GE's innovation ... inspiration, playfulness, fun, and the hero worship that is ubiquitous in the modern American business climate. Anyway, the ads are done really well (especially the sketchpad that you can doodle on and e-mail to a friend) ... although I tried sending a doodle to someone at GE, and it wouldn't let me. Hmmm.
Anyway, you can see all of them here.
the mind of a COO
Steven J. Hayer, COO at Coca-Cola, delivered a speech last week that encouraged the reevaluation of assumptions about advertising, marketing, and media in general. For the full text of his speech, visit AdAge.com. Here are some bits I thought were good:
• The economic landscape around media cost-efficiencies
• The escalation of property and sponsorship costs
• The trifecta that is the fragmentation and proliferation of media, and the consolidation in media ownership — soon to be followed by a wholesale unbundling.
• The erosion of mass markets
• The empowerment of consumers who now have an unrivaled ability to edit and avoid advertising and to shift day parts
• A consumer trend toward mass customization and personalization
• And the emergence of an experience-based economy, where cultural production is more important than physical production — cultural production is where Madison meets Vine.
Note: "cultural currency." Neat term. Anyone heard it before? It's new to me, but it has power. Anyway ... back to Heyer:
Thanks to Creative Generalist.
Real men don't send cards, or maybe they do...Take a peek in to the creative mindset at Hallmark courtesy of The Washington Post Magazine. Now I know why those darn greeting cards are so expensive. Writers at Hallmark can make upwards of $100,000 a year according to WPM. - - R. Schaffer
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