Pure Content

Look at more stuff. Think about it harder.
12.03.2002
 fruit

Mitch McCasland writing for MarketingProfs.com contends that while consumers are frugal in economic hard times, they still desire a dignified shopping experience. He contrasts Montgomery Ward's style (a.k.a. Monkey Wards) with Costco's strategies to unlock the mystery for retailers wanting to thrive amidst economic uncertainty. The key: Help customers be frugal while offering up familiar brands in a setting with the right Feng Shui. Can this approach be applied to other service sectors beyond retailing? And, as consumers, do we really want "dignified shopping" or just the free snacks handed out at our local Sam's Club? - - R. Schaffer





 Brad

the highest form of culture

Creative Generalist pointed us towards this article from the Ottowa Citizen. Canadian architects are urging legislators to approve plans to overhaul 15 cities in Canada, making them cultural centers on par with Paris and other world-renowned cities.It's happened before. Paris for example, was "a rabbit warren of narrow thousand-year-old streets and overcrowded, filthy buildings" in 1850. But in less than two decades, "Baron Georges Haussmann, the city's autocratic planner, razed the old city and created "The City of Light," famous for its majestic buildings, elegant boulevards, bridges, parks and triumphant monuments."

"We've never had a discussion in our country, involving all Canadians, about the beauty of our cities. That's very important. A public building is a statement of the soul of the Canadian people. It is the highest form of culture." The Finnish architectural policy states that "a good environment is the basic right of every citizen." Finns teach schoolchildren about architecture, hold competitions for all public buildings, and fund regional architects to provide expertise to small communities. Scotland's policy states "the quality of our architecture and of our urban and rural places is a reflection of cultural aspirations and is vital to the perception of Scotland as a place of imagination, creativity and innovation." Its goals include establishing design awards, publishing reviews of Scottish architecture, and working with local authorities to promote good design. The Netherlands architectural policy says "architecture is everyone's business." It plans to make land available to people who want to commission their own houses, as a reaction against ugly housing developments. It also establishes nine major redevelopment projects involving green spaces, motorways, canals and farmland.


For more fascinating insights into architecture and urban planning, check out A Pattern Language.

12.02.2002
 fruit

While looking at the walls of my cubicle (oatmeal colored carpet is SO in, don't you think?) I came across this article about Google in the New York Times Technology section. Apparently, at the offices they have ways of tracking all of the searches that are being execuated at any given moment. While the voyeuristic qualities of that are interesting enough, what is even more interesting is what current Google searches reveal about America and the rest of the world. What originally caught my eye was the phrase "collective consciousness", a term which I became familiar with while interning at Play, but the actual content of the article is what kept me reading. I am including the link to the article below--
Marcail
http://www.nytimes.com/2002/11/28/technology/circuits/28goog.html?pagewanted=2

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

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see our neighbors
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