Pure Content

Look at more stuff. Think about it harder.
11.07.2002
 fruit

Mothers of Innovation

A recent article in reveries.com surveys, cool news of the day, is an article about innovative companies. Here is the leading paragraph:

The recent Fusion 5 / Reveries.com survey certainly confirmed which way the wind blows: Most marketers think innovation is very important to success (74 percent), but don't think their companies are especially innovative (53 percent), or that their companies invest enough in innovation (59 percent).

It's a short read and very interesting with other cool links to survey results. Check it out here:
Mothers of Innovation

Peace.
David Dec

11.06.2002
 Brad

when worlds collide ...

You like Legos? You like Space? You want to name a Mars Rover? Now you've got your chance..

In the summer of 2003, NASA will launch two Mars Exploration Rovers that will land on the Red Planet in January 2004. NASA selected The LEGO Company and The Planetary Society to conduct a contest for students in K-12 grades throughout the United States to submit names for these rovers.


A match made in the heavens. (Insert Alf-style "Ha!")

11.04.2002
 Brad

ask why

From a press release ..

NORFOLK - Governor Mark R. Warner is urging state workers to participate in the new "ASK WHY" employee suggestion program, to "ask why" their agency does things the way it does - or if there is a better, more efficient way to do them. ... "If you see something on the job that just doesn't make sense, I challenge you to ask why it's being done," said Governor Warner. "At the beginning of this administration, I removed the 'gag order' that prevented state employees from speaking out about state government in the past. Please know that your ideas will be seriously considered and that we will act on all that are feasible."


(what if?)(decentralize power)(skinned knees)

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

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see our neighbors
Comments by: YACCS