Pure Content

Look at more stuff. Think about it harder.

Salvador Dali, on Salvador Dali: "Every morning upon awakening", he writes in his Journal d'un g'enie, "I experience a supreme pleasure. That of being Salvador Dali, and I ask myself wonderstruck, what prodigious thing will he do today, this Salvador Dali?"


The More Things Stay the Same...
An intriguiging article in Forbes on innovation of everyday objects seems to fit the Pure Content content. It starts off talking about how little little things change - "An extreme example: Toilet paper hasn't changed much in a century, and shirt-buttons, whatever their color or material, are still shirt buttons. And no one is ever going to reinvent the wheel. But the wheels on a Ford automobile are still very different from those on a wheelbarrow." (But as I'm pasting/posting this here, that first example has become scented, moisturized, and quilted, but I guess those are only innovations around the edges.) Quoting an Intel researcher, "Some ideas, Marcyk argues, are just so good they determine what comes afterwards. "I think people make ergonomic improvements, or they make economic improvements, but the core idea stays the same," he says. "The people who lived two thousand years ago were just as smart as we are.""

The piece also links to another Forbes piece (a slide show) on the obselesence of more advanced technologies, like VCRs. I guess maybe the point is, the more things change, the more things change.

-- Frank Patrick


Curious to see how many results we'd get at Google if we searched for "business blog," we tried it. This week, 187,000. Tune in next week for the new tally.


while we're on the topic of books

Apologies for my quietness lately. Sean's been making up for my absence. I've got two items.

First, there is a fantastic summary of The Art of Innovation: Lessons in Creativity From IDEO, America's Leading Design Firm over at THEOoze.com. The point of Jordon Cooper's review is to equip ministers and churches to adopt the points of the book and to adapt them to ministry. But the points are straight from the book, and he does a great job of summarizing them. I have to be honest: I haven't read the book. I have to be honest again: after reading the review, I want to head out to B&N (or Amazon) to pick a copy up.

Second, I've got a book request. Amanda, Play's Ph.D., has a friend whose brother passed away recently. She wants to get her friend a book, but is at a loss for books to give. If you have any suggestions, please comment below. Thanks in advance.


Recommended Reading from the Street

Jordan Ayan, in his book "Aha!" teaches one of the 10 keys to sparking creativity is through reading.

Here are a couple of things to look for:
The September edition of Entrepreneur Magazine is a Special Innovation Issue. The cover; "Big Ideas; Find Yours and Make Millions." Lots of articles on innovation to contemplate.

Steven Pressfield, author of, "The Legend of Bagger Vance," has written a book on creativity. The title, "The War of Art; Winning the Inner Creative Battle." The author discusses Resistance and its evil, and talks about how to overcome it to find your creative self. In a paragraph about self-doubt he writes, "...If you find yourself asking yourself (and your friends) 'Am I really a writer? Am I really an artist?' chances are you are."

Dave Dec


Brainstorming Challenge:
What can we do with CD jewel cases that are headed for the landfill? Form and function are definitely high priorities but I will take ANY ideas...add your ideas to the list!
So far I've got:
picture frames
use them to make a screen
building material for small, ltweight furniture

Your Ideas:


Skinned Knees

"I used to give $1,000 for the most spectacular failure of the year. We weren't celebrating failure but ingenuity, the willingness to take risks."

-Steve Sabol, co-founder of NFL Films, expands on his business philosophy in a Sep Fortune Small Business article that chronicles the 37 year history of innovation of NFL films.


Don't Stop Believin

Has anyone seen the documentary of Journey's "Escape" tour? the highlight of the film is the moment you see Steve Perry shaving his mustache at the beginning of the tour. the scene is punctuated by the eloquent narration of Steve Facenda, the voice of NFL Films, who curtly states, "Steve Perry has shaved his mustache."

Speaking of NFL films, Fortune Small Business tells the story of this innovative company whose success has changed the way we look at sports and made Football the most popular sport in the U.S. The father and son team of Ed and Steve Sabol changed the way people looked at football. They elevated the scope and drama of the game, while at the same time revealing the sweaty, rough perspective of the players. Color film, ground level cameras, slow-motion footage, muscular musical accompaniment, and the narration of the man who would chronicle the shaving of Steve Perry's mustache: all of these innovations changed the way sports were shown on TV.

(innovation, leadership, skinned knees, content)

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)


go go gadget google:

stuck in an airport

A Pattern Language

Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

The Little Prince

Wittgenstein's Poker

The Dancing Wu Li Masters

The Tipping Point

new to you

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see our neighbors
Comments by: YACCS