join the club
I just stopped by the office to show my brother-in-law and his fiancee around Play. Checking my e-mail, I saw a message from Pure Content reader Rich Schaffer, with this link. It's to the WD-40 Fan Club. Interesting, how a product can develop a fan base. It's not even a product that's branded as a "community"-building product. It's happened before. Saturn did it a few years ago, with the "Saturn Homecoming," when they brought 38,000 Saturn owners to the Saturn plant in Spring Hill, TN. Harley Davidson has built its business on the idea of community. But WD-40? Wild. Similarly, you can check out the Duck Tape Club, which has an annual Stuck at Prom Contest. Basically, if students create their wardrobe for their senior prom out of duct tape, they can win $2,500 each for college, as well as $2,500 for their high school. There's a gallery of last year's entries, and they're remarkable. I'm still exploring the WD-40 site, but I think it's really wild that products can create that type of community.
Thanks, of course, to Rich. Keep those links coming, kids.
:: conspiracies and business ::
Monday will be great. I promise. Have a great Easter weekend.
By the way ... the title was supposed to be "busy-ness," but I'm not sure if that's a word.
:: article of the week [03.25 - 03.29] ::
:: housekeeping ::
:: disturbing article ::
Thanks to Courtney for the notification of the article. If you want to suggest content, e-mail me.
:: synesthesia ::
Thanks to Marcail for sending in the link.
:: current events ::
:: 2MBR ::
The book profoundly affected Kevin, and a meeting with Gordon shortly before Gordon passed away further worked its magic on Kevin's life. Every time Kevin and I have talked, he's gushed about the book. Find out why.
:: office politics ::
Just like the Democrats—only slower.
Leviathan, with a Southern accent.
Warning: Contains nuts.
Armies of one.
Death Before Relevance.
:: the intersection of uncommon things ::
+ first flush (blushing) darjeeling tea, with skinny daisies and prom carnation flowers
+ planisphere or map of the summer stars
+ a tee shirt with the Steep logo on it
+ a map of the summer stars
+ a vial of beach sand, ocean water, or night air, labeled with the place and date of origin
+ dark black plastic glasses, so you can look like travis of piebald
+ steep's infamous hand picked salvation army mug
+ a booklet of emails from steep drinkers recounting their first loves and losses.
+ something empty (that's my favorite one)
What's the biz lesson here? A) They know their audience incredibly well, seeing as they are their audience. B) They're pushing themselves to constantly update their offerings and services. C) They are finding ways to bring their passion (music and the culture of the scene) to their work. Brilliance.
Here's a press release / article / announcement.
:: the new look of the WSJ ::
The Wall Street Journal is about to unveil a new layout. We'll see how it looks, once it's released on April 9th. It's been a 4-year, $232 million project. $232 MILLION? Wow. Let's hope it works. It's the first redesign, by the way, since 1944. AdAge features an article about the redesign.
:: botd ::
:: passion and creativity ::
There are a couple of other interesting quotes, like "creativity is a prime need of a human being and its denial brings about a pervasive state of dissatisfaction and boredom. This leads to intense frustration that is conducive to a search for exciting 'outlets,' which can readily involve a degree of force that is destructive. This sort of frustration is indeed a major cause of violence. However, what is even more destructive than such overt violence is that the senses, intellect, and emotions of the child gradually become deadened and the child loses the capacity for free movement of awareness, attention, and thought."
Good stuff. And since the Outside Magazine article isn't up yet, this is now the article of the week. Enjoy.
:: those marvelous men and their anti-gravity machines ::
If it does work, it would be a huge leap forward, as it would slam a law of physics that most people accept as a given. The article's author (Margaret Wertheim) comments, "Who knows what conceptual mountains we might demolish if our imaginations aim high enough? Johannes Kepler, the founding father of modern astrophysics, saw science as a form of play—empirical data set an irrevocable boundary to this play, but within its arena the imagination must be free to roam." Amen, Margaret. Amen.
:: more rob walker ::
Although I'm new to Walker's writing, I've enjoyed it, and I'm going to keep an eye on him.
:: the big idea ::
who / what / why
At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.
the cool kids' table
go go gadget google:
stuck in an airport
A Pattern Language
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity
The Little Prince
The Dancing Wu Li Masters
The Tipping Point
new to you
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