:: getting personal ::
Since I've got a little bit of time, I'll do a quick review of some of the content sources to which Pure Content features links.
Sadly, Ben Domenech will be on Spring Break for the next week, so his political commentary and football analysis will be updated less frequently, meaning he'll sculpt his messages more before he posts them. More wheat and less chaff. Personally, I like the chaff.Okay. It's time to buy a book for my mom for her birthday, and then to grab some dinner with Sarah. I'll be back, of course, on Monday.
Dan Pink links to an article from Fast Company from the February issue, about businesswomen and their mentors. Although I like Dan and a lot of his commentary, I don't see eye-to-eye with the article's author (Harriet Rubin). I have a mentor—someone who has been where I am and is where I want to be—and I've found my time with him to be quite valuable. Personally, I think that she wrote the article with the intent of it being a part of a larger context, and the larger context never materialized.
Heath Row exhibits an amazing knowledge of underground music, with reviews ranging from hardcore punk to free jazz to indie rock. Also, he links to an article in The Boston Globe about a fee that might be enacted, forcing internet-based radio broadcasters to pay .14 cents per song per listener. It could even be retroactively applicable to all songs broadcast since October, 1998. Although I don't think I have ever listened to Internet radio stations, I think the fee is a terrible plan. Clear Channel is bad enough as is. Give the kids a break.
I think memepool has slowed down lately, but I'm not sure. There's still some neat stuff being posted, and their archives are simple, subject-sorted, and searchable (eh? alliteration? five points for me.). By the way, in case you don't know, "meme" isn't pronounced "me me" (like Mimi on the Drew Carey show). It rhymes with "seem," and it means "the basic building blocks of our minds and culture, in the same way that genes are the basic building blocks of biological life." (that was from Meme Central). A photon is a packet of light. A meme is a packet of information. Check out Malcolm Gladwell and his writings about social epidemics.
:: article of the week [02.25 - 03.01] ::
:: (im)pure content ::
I've just found this site. It seems like it has some good thoughts on ad / site design. Simple and clear.
:: more ad issues ::
:: bioinformatics, I guess ::
:: intelligent ::
:: one creative's philosophy scores ::
:: observational creativity ::
What can you observe in the world around you and use to further your creativity?
:: ads for ads ::
In the copy for the ads for ads, they claim “Advertising: The way great brands get to be great brands.” The Slate article’s writer, Rob Walker, questions that, suggesting that innovation and quality product offerings have more to do with brand development (at least with Intel and Coca-Cola, the brands mimicked in the ads for ads). It’s an interesting debate.
Obviously, if advertising didn’t work, groups like Adbusters wouldn’t be so eager to jam them. But hype doesn’t a good brand make, as seen in the flameout of marchFIRST, which spent $30 million on advertising shortly before it imploded.
:: 2MBR ::
Most of you have probably read it. If you haven’t, you need to. Malcolm Gladwell’s book The Tipping Point. In sociology classes in college (Dr. Dan Krier, William & Mary), we read articles by Gladwell. I had no idea I was reading such incredible stuff. Back in November, my friends leant me The Tipping Point, and I started reading it at 11:00, intending to fall asleep. I got so into it, I stayed awake, reading it, until I finished it at 3:30. Wow. It’s good. Especially if you’re interested in social movements, change, memes, or the like. Get it. Read it. Love it.
:: a simpler way ::
Some of the sheep keep lawns trim. Others accompany people on walks around the city. Play set up something like this a couple of years ago, in our Sheepwalk campaign for Woolmark, when we had models dressed in elegant wool clothing, walking around NYC with sheep (like trendy fashionistas walking expensive dogs). It got a lot of press (solidly in the "millions" of media impressions), but the models didn't get to keep the sheep.
:: daily happiness ::
:: creative shares ::
:: radio free america ::
:: a sense of wonder ::
:: realities and possibilities ::
And if you have access to the NY Times, you can check out an article on it.
who / what / why
At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.
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