Pure Content

Look at more stuff. Think about it harder.
2.22.2002
 Brad

:: article of the week [02.18 - 02.22] ::

For the archives, the :: article of the week :: for this week was The Pitchman, by Malcolm Gladwell. Charting the rise to stardom of Ron Popeil and the infomercials that made him a staple of late-night TV—as with most Gladwell pieces—you'll learn more about business in this article than in a semester of B-school.

 Brad

:: the intersection of uncommon things ::

Who would think to combine a car factory, a restaurant, and a theme park? With their Transparent Factory, VW would.

2.21.2002
 Brad

:: force connections ::

Michael Swanwick is an author who's writing a short piece of science fiction about every element of the periodic table. He's up to Krypton. He's taking something that's pure science (you can't get much more scientific than the table of the elements), and he's fusing it with the world of literature. Forcing connections. He's made a challenge to himself, to write one short story a week.

2.20.2002
 Brad

:: open source ::

How do you connect with your core target audience? How interactive is your production and design process? Check out these two examples: Open Cola and John Fluevog shoes. By setting up a forum through which their biggest fans can take the company’s product and improve upon it, these companies create a more tight-knit community and also end up with a better offering. How could your company / organization do the same thing?

who / what / why

At Play we create brands, strategies, new products, and better cultures for Fortune 100 companies. Our formula for creativity: "Look at more stuff. Think about it harder." Pure Content is one place where we do that, daily.

the cool kids' table

Ben Domenech
(politics, football, and a boatload of know-how)

Creative Generalist
(if Pure Content had a doppelganger ...)

Heath Row
(punk + business
+ creativity = Heath)

search

go go gadget google:



stuck in an airport

architecture
A Pattern Language

business
Creative Company
Orbiting the Giant Hairball
The Ultimate Book of Business Creativity

life
The Little Prince

philosophy
Wittgenstein's Poker

physics
The Dancing Wu Li Masters

sociology
The Tipping Point

new to you

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see our neighbors
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